Growth Referral Visual

For a new growth initiative I was asked to create a visual from scratch. An image/ animation to convey kalshi is more fun to use with friends! the invite prompt gives user 10$ for new sign ups. There was no creative direction, and that sense of limitless opportunity made me test out a realistic path (gift + text), an abstract path (a cube multiplying in a fun way) or an even more psychedelic approach with many many cube friends. The classic mild to wild!

The team chose the gift without text. I built the animation in C4D then imported to After Effects to export as json code for light mode & dark mode: