For the launch of Kalshi’s research arm the team needed new creative direction for Kalshi Research - a sub brand using kalshi data to analyze trends, themes and ideas.
I worked directly with the markets team, and our web engineer to solve visual holes and land on a clean, cohernt brand system that will allow KR to thrive and grow, looking legitimate, smart and data driven.
https://research.kalshi.com screen recording 2026:
6 themes - dark mode & light mode - using thoughtful abstract shapes to convey larger then life ideas:
Calibration, Market Microstructure, Prediction Accuracy, Participant Heterogeneity, Belief Updating Dynamics, Real-World Impact
For X’s overall branding I came up with various options for a cover header landing eventually on the line of blocks:
Social Launch day:
I created an animated and still visual for folks to choose from - keeping the sharpness of our brand system but still spreading the word and creating awareness in a new way :
