Crafting Social Marketing at Robinhood through Animated Storytelling
Each new product release or update at Robinhood was accompanied by a targeted social marketing campaign. I helped shape a social-first storytelling approach—translating each campaign’s aesthetic into compelling motion that remained true to the evolving brand voice.

As Robinhood matured from a playful startup to a more serious financial institution, I adapted the tone of the animation accordingly—ensuring the visuals supported that shift with clarity and depth.

As Senior Motion Designer, I brought a high level of care and craft to every asset, combining creative vision with technical execution. I worked closely with creative directors, designers, and product partners to ensure each animation felt purposeful, brand-aligned, and emotionally resonant.