Web Experience
A dedicated instapage was created for the month of March 2025 explaining the multitude of perks and events happening during “Gold Month”.
inApp Experience
The same sun ray visual was requested in lottie code for the engineers to implement as the user enters the “Gold Month” expereince.
Social Marketing
“Gold Month” had weekly drops which required a week by week plan of visual posting and exciting announcements. Each drop was shaped by a different rare stone and the overarching theme of sun rays.
