Hero animation for the 24hr Market GTM campaign.
I led the visual identity and final craft for this hero piece, which launched a major update in the investing world: 24/5 trading.

The campaign ran out-of-home in Times Square, across the NYC subway system, and online throughout summer 2023. Working closely with both the marketing and product teams, I ensured the visual language of the campaign reflected the in-app experience with clarity and impact.